South Bend is not a very popular brand of pocket watches. It pales in comparison to Patek Philippe and Elgin. However, this does not take away the fact that south Bend was one of the oldest manufacturers of pocket watches in the United States.
They are no longer making pocket watches today but they certainly made history when they were still in operation. A South Bend pocket watch is very rare nowadays. It is not common to find one on a pocket watch stand today.
The south Bend Watch Company, as it was called, was founded by three brothers named John M, clement and George Studebaker. They purchased it from the Columbus Watch Company. The company identified their movement by number, as well as the type of cases of the pocket watches.
South Bend was bent on becoming a prosperous company and they advertised their products to the masses. They believed that advertising would help make people aware of their products and increase their sales.
The company took full page ads in several leading newspapers during that time. The company produced more than 60,000 watches and employed a lot of people for work, more than 600.
The company grew and during the first two decades, steadily prospered. They made watches in several models and the prices ranged from as little as $16 to as expensive as $125. The watches they offered came with insured lifetime guarantees.
The company started selling pocket watches by mail order in the 1920s. This pocket watch was dubbed the “Studebaker”, in honor of the owners of the company.
A lot of people were confused with the names during the old days and they thought that Studebaker was a company which is independent and separate from South Bend. The Studebaker watches were purchased on credit and all that people needed to initially do is pay a down payment of a dollar.
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